If you have ever talked to an SEO agency, you might have come across the phrases ‘on-page’ and ‘off-page’ SEO. These are one of the commonly used terms and, based on London, if you talk to any SEO agency London you will find that they use these phrases quite often. Now, for a person who is not a lot into these things, it becomes hard to figure out the difference between the two. Well, there is nothing to be afraid of as these are the two primary categories in which the SEO is divided and here we will explain it all to you.
On-Page SEO is a kind of search engine optimization that is done on your website. it is related to the web pages that you possess and is done on the URLs and pages which are an integral part of your website. Probably the first step for many webmasters, the on-page optimization is all about assuring that your content is appropriate for search engine bots.
There are a number of different things that one has to do when he is asked to deal with on-site search engine optimization. It includes the improvement of headings and page titles, along with meta descriptions and tags. Moreover, you have to take care of the pictures that you post and the URLs that you structure as they provide valuable information about your domain to the search engine bots.
Moreover, one has to make sure that the navigation is quick and easy while the page loading time is minimal. Keeping it up to date and adding fresh and quality content on regular intervals as well as optimizing it for internal and external links are a few other elements that fall in on-page SEO category.
Then you have the off-page SEO which is about optimizing any other webpage or making it work in such a way that it helps in enhancing the visibility of your website. It helps a lot in increasing the amount of traffic you receive and targets link building as its primary element. However, it has to be strategic and appropriate as doing it in the wrong way will make Google penalize your website. There are different link building strategies and it is always better to stick with the green hat principles.
Moreover, the social media marketing and social bookmarking also come under off-page SEO. This makes your website popular over the social platforms and helps in increasing the amount of traffic that comes to your site from social apps and websites.
Regardless of the fact that it is on-page SEO or off the site optimization, both are crucial for your website when it comes to search engine ranking domination. Going to a good SEO agency London, you will see them working on both factors to assure that your page reaches the top of the search results.